編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-303-086 | Silvio Napoli at Schindler India (A) | Yoshino, Michael Y.;Bartlett, Christopher A.;Fagan, Perry L. | General management | Strategy( MGMT102 ) |
2 | 9-395-017 | 3M Optical Systems: Managing Corporate Entrepreneurship | Bartlett, Christopher A.;Mohammed, Afroze | General management | Strategy( MGMT102 ) |
3 | 9-700-115 | Dogfight over Europe: Ryanair (A) | Rivkin, Jan W. | Other | Strategy( MGMT102 ) |
4 | 9-700-116 | Dogfight over Europe: Ryanair (B) | Rivkin, Jan W. | Other | Strategy( MGMT102 ) |
5 | 9-700-117 | Dogfight over Europe: Ryanair (C) | Rivkin, Jan W. | Other | Strategy( MGMT102 ) |
6 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategy( MGMT102 ) |
7 | 9-705-508 | Samsung Electronics | Siegel, Jordan;Chang, James Jinho | Other | Strategy( MGMT102 ) |
8 | 9-706-447 | Cola Wars Continue: Coke and Pepsi in 2006 | Yoffie, David B.;Slind, Michael | Other | Strategy( MGMT102 ) |
9 | 9-707-497 | Edward Jones in 2006: Confronting Success | Collis, David J.;Smith, Troy | Other | Strategy( MGMT102 ) |
10 | 9-709-462 | The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire? | Alcacer, Juan;Collis, David J.;Furey, Mary | Other | Strategy( MGMT102 ) |
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